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Dare to #SuckAtSomething: Bon Bon Bum Launches First US Campaign!

April 28, 2025

Ready to ditch the pressure of perfection? Remember that awesome, messy, maybe slightly awkward feeling of trying something new? At Bon Bon Bum, we believe that's where the magic happens. That's why we're thrilled to launch #SuckAtSomething, our first-ever US campaign, in partnership with the Miami FC soccer team! It's all about celebrating the incredible courage it takes just to start.

Why 'Sucking' Actually Rocks (Seriously!)

Every masterpiece started as a rough sketch. Every goal scored was preceded by countless missed shots. "Sucking at something" isn't a sign of failure; it's undeniable proof that you're:

  1. Being Bold: Stepping outside your comfort zone.
  2. Chasing Joy: Pursuing passion, not just perfection.
  3. Embracing the Learning Curve: Understanding that mastery takes time.

Meet Our Partners: Miami FC

The #SuckAtSomething spirit is pure heart and hustle – and Miami FC embodies it perfectly, making them our ideal partners! It's not about chasing top rankings; it's their incredible persistence and undeniable passion for the game, win or lose, that truly inspires.

Our campaign, celebrating precisely this spirit and featuring the team, has already captured attention from Ad Age and Miami Herald.

Miami FC vividly shows what it means to focus on effort, learn from every setback, and keep pushing forward simply because you love the game.

Join the Movement: Go Ahead, Suck at Something!

Be bold. Be brave. Be gloriously imperfect. Go ahead and #SuckAtSomething new!

Because the joy isn't just in the destination; it's deeply rooted in the courage to begin the journey.

Need a little sweet fuel for your bold new adventures? Find your favorite Bon Bon Bum lollipops easily on:

What will you dare to #SuckAtSomething today? Share your adventures!

The Sweet Blog